Privacy Policy

This Privacy Policy describes how LOVE MY SHAPE (the “Site” or “we”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

Collection of Personal Information

When you visit the website, we collect certain information about your device, your interactions with the website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, “personal information” means any information that can uniquely identify an individual (including the items listed below). For more details about what personal information we collect and why, please see the list below.

Device Information

Examples of personal information collected:
Web browser version, IP address, time zone, cookie information, websites or products you view, search terms, and how you interact with the website.

Purpose of collection:
To properly load the website for you and to perform analytics on site usage to optimize our website.

Source of collection:
Collected automatically when you access our website using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose:
Disclosed to our processor, Shopify.

Order Information

Examples of personal information collected:
Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Purpose of collection:
To provide you with products or services to fulfill our contract, to process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, when in line with your preferences, provide you with information or advertising about our products or services.

Source of collection:
Collected from you.

Disclosure for a business purpose:
Disclosed to our processor, Shopify.

Customer Support Information

Purpose of collection:
To provide customer support.

Source of collection:
Collected from you.

Minors

This Site is not intended for individuals under the age of ____. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.

Disclosure of Personal Information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here:
https://www.shopify.com/legal/privacy
We may share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that may be of interest to you. For example:

We use Google Analytics to understand how our customers use our website. You can read more about how Google uses your personal information here:
https://policies.google.com/privacy?hl=en
You can also opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We share information about your site usage, purchases, and interactions with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through the use of cookies or similar technologies (which you may consent to depending on your location).

For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Use of Personal Data

We use your personal information to provide our services, including selling products, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

Legal Basis

Under the General Data Protection Regulation (“GDPR”), if you are located in the European Economic Area (“EEA”), we process your personal information under the following legal bases:

Your consent;
The performance of the contract between you and the Website;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the website, we will retain your personal information unless and until you ask us to delete it. For more information about your right to erasure, please see the “Your Rights” section below.

Automated Decision-Making

If you are located in the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision has a legal or otherwise significant effect on you.

We engage in limited automated decision-making that has no legal or otherwise significant effect using customer data.

Our data processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or significant effect on you.

Services that include automated decision-making:

Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a few hours.
Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a few days.

GDPR

If you reside in the EEA, you have the right to access the personal information we hold about you, to port it to a new service, and to request that it be corrected, updated, or erased. To exercise these rights, please contact us using the contact information below.

Your personal data will initially be processed in Ireland and then transferred for storage and further processing outside Europe, including to Canada and the United States. For more information on how data transfers comply with GDPR, please see Shopify’s GDPR Whitepaper:
https://help.shopify.com/en/manual/your-account/privacy/GDPR

CCPA

If you reside in California, you have the right to access the personal information we hold about you (also known as the “right to know”), to port it to a new service, and to request that it be corrected, updated, or deleted. To exercise these rights, please contact us using the contact information below.

If you wish to appoint an authorized agent to make these requests on your behalf, please contact us at the address below.

Do Not Track

Please note that we do not alter our data collection and usage practices when we detect a “Do Not Track” signal from your browser, as there is no consistent industry understanding of how to respond to such signals.

Changes

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.